$395.00
June 7, 2024 / Traverse City
In this workshop, Raquel will teach you to shoot and edit like a pro using only your iPhone, creating high-quality photos and marketing assets without investing in out-of-your-league equipment. This class is perfect for the small business owner who can’t always hire a professional photographer, but always needs content. You’ll learn to DIY your marketing content with stunning visuals, plus build your social media knowledge and confidence.
According to Forbes, high quality images and video elevate your marketing efforts and connect with potential customers more effectively than text alone - 91% prefer visual content. (And, when it comes to social marketing platforms, you quite literally cannot use them without imagery.)
So, let’s get real about how to do this!
Having momentum as a business owner and marketer has everything to do with capacity. You can’t always hire a photographer, but you always need image content–so how can you run a business online without looking amateur or generic?
Have you heard the photo lover’s proverb, “The best camera is the one you have with you?” It’s true! Raquel will show you how to make it work for you and learn what you need to create content for your business using the camera you always have with you: your phone.
In this workshop, we’ll cover:
Simple and effective techniques and strategies for capturing pro-looking visuals
What makes shooting with an iPhone different, plus common mistakes to avoid
Mindful planning to make shooting quicker and easier
How to edit (on your phone!) to make your images look polished and on-brand
We’ll also practice shooting and editing during the workshop so you can get 1:1 help and leave confident to start creating visual content for your business
To maximize our time together breaks and lunch will be on site.
Out-of-towner’s, here’s information on the Traverse City area (including lodging!) / Traverse City Tourism
Meet Your Instructor!
Raquel - AKA The Fairy Godmother of Magazine-Worthy Photography Without Fancy Gear - is an award-winning photographer and marketer. She owns a content creation studio that helps businesses create high-quality content strategies and visuals to promote their products and services with ease and style. Hip brands have featured her images and ideas everywhere, including Entrepreneur Magazine, Cosmopolitan, Fast Company, Getty Images, and many more.
What students say about Photography Within Reach ®:
"This course made a huge impact on my business. I was struggling to photograph my jewelry and had long delays waiting for professional photographers to photograph my work. I tried various lights and light boxes and could not get the results I was looking for. After class with Raquel, I was able to easily photograph my jewelry with great results. This course was one of the best investments I have made in my business. It has saved me countless hours and dollars."
Lindsay B., Founder and Designer, 91Metals
“Before the workshop, I encountered many problems with correctly lighting and editing my photos. Raquel really helped me to gain knowledge, and in a very short amount of time, I was able to apply all that she taught me. I realized that with only a few of her lessons, an iPhone, and some simple adjustments, I could produce amazing images. This training has helped me tremendously with showcasing my work, and I am so grateful for her expertise!”
Svenja Parotat, Owner, Svenja Botanicals Flower Farm
“Raquel’s Photo 101 Fast Track Lesson was so comprehensible, and I finally understood what all those parameters meant! There are so many lighting examples; it was really helpful. Some of these lessons are not only lessons on photography - they can also be expanded to your marketing.”
Julia P., Conference and Diplomatic Interpreter, Belguim